Jeff White

Background

About Jeff White

Customer Success, SaaS and Digital Marketing professional experienced working for and with B2C and B2B high-tech, financial and multinational organizations helping them to navigate digital marketing strategies and tactics to generate revenue. I manage teams and resources that help companies strengthen their entire online digital footprint. As Google and other search engines evolve, it is imperative business owners have expertise to help ensure their search engine visibility and target marketing via long-term best practices vs. “silver bullet” tactics. In addition, I help educate marketers, business owners and C-level executives to develop, track and calculate their marketing mix ROI to stay competitive and grow. Core competencies include customer-facing account management, managing teams, creating processes and scripting to improve software adoption and usage, customer retention, selling expansion services, online lead generation, search engine optimization, and digital advertising. Also experienced in leading and coordinating multidisciplinary groups for customer success and online marketing initiatives.