Jeff Wohlschlaeger

Background

About Jeff Wohlschlaeger

Dynamic Sports Marketing Leader with Expertise in Brand Partnerships As a results-driven sales and brand marketing executive, I have over two decades of leadership experience in the high-stakes world of motorsports, driving revenue growth and developing innovative partnership models. I excel at leading cross-functional teams, enhancing collaboration, boosting employee engagement, and streamlining operations, which has resulted in a unified sales approach and a dynamic, team-first culture. I’ve pioneered strategic sales and marketing initiatives that align with corporate vision, significantly improving brand positioning. I’m committed to continuous improvement in communication, marketing, and public relations, ensuring a competitive edge in a fast-paced industry. I'm also passionate about managing and developing talent, fostering a growth-oriented environment that motivates teams to excel and achieve their goals. Throughout my career, I’ve established key partnerships with high-profile brands such as Goodyear, Ally, ABB, Stanley, DoorDash, Comcast Xfinity, Jack Links, Ford, Samsung, McDonald’s, Geico, Craftsman, and Sunoco. I’ve achieved over $210M in full-term sales, including $9.5M in new intellectual property sales in 2023, representing a 143% growth since 2020. I consistently generated $125M in annual corporate revenue for three consecutive years, managing an annual partnership revenue budget of more than $120M from 50+ official marketing partners. Additionally, I produced and directed all home games for the Chicago Bulls, creating an award-winning in-game experience that significantly boosted fan engagement and drove double-digit increases in sponsorship retention. Areas of Expertise Revenue Generation I Partnership Sales & Activation I Team & Culture Building I Relationship Building I Contract Negotiation I Sales Management I Project Management I Strategic Planning I Client Services I Leadership Advisory I Value Propositions I Agency Management I Human Resources I Communications