Jeffra Nicholson

Background

About Jeffra Nicholson

Support the product/ service development process with research on market, competition, trends, and customer needs; Plan innovative “On Boarding” action plans, using customer service support, social media, CRMs’. Understand the importance of “Customer Retention”, building action plans as part of understanding “customer lifetime value”and its’ impact on customer profits. Analyze data to do extensive segmentation, understand the importance of using multiple channels to gain more insight into prospective clients/customers. Understand tactics and channels used for customer acquisition. Analyze and evaluate market research/ data collection to monitor program progress. Use of business analytics tools, and other integrated marketing tools to successfully understand customer landscape Use of traditional and digital marketing to expand reach. Successfully work with community, education and business leaders to establish programs, build partnerships. Promote activities and sponsored events to enhance the company’s visibility, and increase revenue potential. Effectively work with all participants in the marketing process, i.e, ad agencies, editors, printers, art directors, copywriters, etc. Develop playbooks, go to strategies, and evaluate programs, tactics to develop marketing campaigns, defining KIP’s. Write marketing content for campaigns, fact sheets, press releases, product letters, white papers, RFP’s and activity reports. Create messages in a persuasive communication medium and publish through multiple channels, including work with stakeholders, media, website and digitally. Specialist in social media marketing, and in issues of organizational management, working with top management to design and implement long-term strategic programs used internally and externally. To manage a wide range of print, digital, multimedia and web-based projects, delivering the final project within established deadlines and budget parameters Specialties: Specialist in branding and product identity; sales training, publishing, promotions, an expert presenter; in depth understanding of customer value proposition, ability to interpret market research and data to implement the results in successful marketing campaigns; an expert in creating and designing marketing collateral, newsletters, brochures, and other “go to market” materials and tactics. An innovative manager, able to motivate and empower others to succeed. Understand that digital marketing is more than just data driven, but must include social engagement, teamwork, customer experience and be customer centric.