Jeffrey Angerbauer

Background

About Jeffrey Angerbauer

10+ years of B2B account based marketing expertise designing and launching strategic growth initiatives for leading telecom, energy, hardgoods and healthcare organizations. Proven expertise in managing multiple global cross-functional teams. Unique talent for strategy development and innovation to discover new concepts and apply technologies to solve complex business problems. AREAS OF EXPERTISE- GTM Motion creation and execution- New product / brand / service development- Key Account / Enterprise Market developmemt- SMB Segmentation, Retention and Growth- Pipeline / Funnel analysis and Optimization- Market / Competitor Research- Marketing Strategy- Event Marketing ROICAREER HIGHILGHTS-Brand Re-Launch: Relaunched Nikon Eyes brand at Walmart. Grew the brand from $10M to $100M over six years. Prior to relaunch, the brand had YOY declines of 40%. After relaunch, execution led to double digit annual revenue growth for 5 consecutive years. Complete revamp of branding, positioning, pricing and product assortment. Secured funding for and launched new in-office POP, training and sales programs leading to the fastest growing lens brand at Essilor US-Innovative Product Launch: Developed and launched the first self-service prescription eyewear kiosk at CVS drug stores, including authoring a new patent. Within an 18-month timeframe, went from whiteboard to first store deployment developing custom tablet software, optical measuring device, kiosk design, new business model, and separate legal entity-New Global Product / Brand Launch: Researched, developed and launched the NeuroQ nutraceutical brand and grew it more than 150% becoming the #1 online selling formula for LifeSeasons. Built and executed a multi-million-dollar marketing and branding campaign including the entire suite of marketing assets; logo, label, packaging, website, online cognitive evaluation, TV infomercial, landing pages and promotional assets-New Online Business Launch: Created partnership, developed business plan, and launched CollegeEssayBuilder.com, delivering a new concept in premium essay coaching and tutoring to over 200 students in the first three months. Launched seven unique online coaching courses; produced over 10 hours of finished video content; built website, promotional materials, advertising copy and newspaper articles; created and executed successful digital marketing and email lead generation campaigns.CLIFTON TOP STRENGTHS:Strategic, Ideation, Analytical, Connectedness, Achiever