Jeffrey Criscuolo

Background

About Jeffrey Criscuolo

For many years, I dreamed about playing shortstop for the Yankees, but then I woke up and eventually turned my attention to fantasy baseball. Managing a virtual team for a few bucks might seem uneventful on the surface, but it taught me the art of analyzing stats, identifying opportunities, and making data-driven decisions — skills that naturally led me to a career in PPC. Over the past decade, I’ve honed my craft as a Paid Search professional across both in-house and agency roles, managing a diverse range of accounts and optimizing campaigns with multimillion-dollar budgets. I’m well-versed in Google and Microsoft Ads, and I leverage tools like Tableau, Power BI, and Looker to help drive real business outcomes — not just improve vanity metrics. When I'm not analyzing search terms or testing new ad copy, you'll find me at the gym, on the golf course, or in the bleachers at Yankee Stadium. I have a genuine passion for PPC and love connecting with others who share that same drive to learn, experiment, and grow in the ever-evolving world of digital marketing.