Jeffrey Klein

Background

About Jeffrey Klein

Approach statistically selected homes within a designated territory to recruit participation in the Nielsen Ratings. Conduct in-person interviews with families to ensure they meet established criteria. Educate potential panelists by showing how exciting/important participating can be in our research. Maximizing panel participation and collaborating with various departments within Nielsen to ensure a quality sample. Encourage and coach panelists to improve their cooperation.ABOUT NIELSENNielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit