Jeffrey Maes

Background

About Jeffrey Maes

Growing joint business and building relationships with partners is what I like most as an experienced professional in Partner Marketing. My background includes 10+ years of development and success in various Partner Marketing roles, from EMEA Channel Marketing Coordinator to Channel Marketing Operations Manager. Since 2016 I am working as part of a global team looking after Global Channel MDF Field Strategy & Insights. I am actively transforming our program to enhance the partner experience. Hereby I am always putting partners first. I excel in marketing operations as I believe a marketing organization cannot be successful without an efficient marketing operations engine. Further I specialize in marketing planning, analysis and insights. Not surprisingly both go hand in hand very well, after all every marketer should try to find the right balance between art & science. My goal is to make marketing planning data driven as it allows you to focus your investments on high performing activities. Further I am passionate about sharing knowledge and enabling partners. Throughout my different roles I have developed multiple partner trainings that were delivered in person, via webcast or through on demand channels such as Brainshark and podcasts. Winner of a Marketing Operations Award in 2013 for developing a new channel ROI tracking & reporting process. A process that provided the possibility to report on ROI performance on an activity level. This process was key in evaluating the performance of marketing activities ran by partners and to recommend improvements for future marketing planning. From a team management perspective, I offer multiple years of experience leading highly effective teams both co-located as well as remote. EXPERTISE MDF | Marketing Operations | Planning | Enablement| Program Development Budget Management | Insights & Analysis | Process Improvement | Policy Implementation ROI Reporting | Team Leadership | Event Management Microsoft Office | Tableau