Jeffrey Schur

Background

About Jeffrey Schur

Jeff founded Connecting the Dots, a New York based consultancy in 2010. Client assignments completed include: Publicis,(New York-Toronto) Havas,(New York, Toronto, Montreal) McCann, Cundari, Sandbox, Moat, Mercury Media, McMurray/TMG, Manifest Digital, Jackman Reinvents, Aima (Air Canada's Aeroplan), Rogers Communications, Cutwater SFO, Mass Minority and MRM McCann. Client brand development and sales include: Wolfgang Puck (Sold to Con Agra), Custom Cleaner (Sold to Henkel) Moat (sold to Oracle). He founded Armory LLC a "Virtual" Digital Production company in 2012 serving ad agencies across the US. As MD operations at JWT New York from 2008 he was responsible for all agency operations including Project Management, agency process, workflow, in house production studios and agency technology. He pioneered the Operations Director role, a discipline focused on all aspects of "how" work gets done once the “what” is defined. His unique experience includes Global holding companies and entrepreneurial start-up agencies. Honors include a Fellowship from the Chartered Institute of Marketing (UK) in 2006 and a Presidential White House Invitation in 1992 from GHW Bush. A pioneer of Integrated Marketing, from Jeff led the collaboration of the Omnicom Mercedes-Benz USA team of marketing services companies as well as development of high tech systems to facilitate the diversity of people, processes, production and disciplines to provide truly integrated marketing to Clients. He pioneered the early digital world, co-founding digital production company IQ in 1995 which built the first national dealer website for Mercedes-Benz owning the URL Mercedes-Benzdealers.com In 2006-2007 he led Integrated Marketing Operations at JWT and in early recognition of Social Media formed the Emerging Media Department. Prior to re-joining Omnicom in he founded start up agencies in Toronto and then New York, both servicing global Clients including Honda and Mercedes-Benz. His Canadian agency won the country's highest creative and marketing awards for Honda & Sanyo inter alia. Two spots were voted into "Hall of Fame" in Canadian Tire “Bike Story” to the top ten of all time in 2005 The New York Festivals AME acknowledged his New York agency for Mercedes-Benz work and the Effie's for Weight Watchers results. He founded BMWm3TrackExperience in 2022 and applies his High Performance Driving Experience to High Performance Business coaching that focuses on data, results and ROI. He is a NASA licensed HPDE MSF2 certified PCA and BMWCCA instructor.