Jelena Spanjol
University Professor at Ludwig-Maximilians-Universität München
Based in Munich, Germany
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Seniority
Staff
Department
Education
Location
Munich
Industry
Higher Education
Company size
9.2K
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j•••••••@lmu.de
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Background
About Jelena Spanjol
Dr. Jelena Spanjol (PhD) is Professor at the Munich School of Management, Ludwig-Maximilians-Universität (LMU) München, Germany, where she heads the Institute for Innovation Management (IIM). She also chairs the LMU Innovation and Entrepreneurship Center (IEC). From 2019-2024, she was the co-Editor-in-Chief of the Journal of Product Innovation Management (JPIM). Jelena's research pertains broadly to innovation motivations, capabilities, and behaviors among and at the intersection of organizations and customers/consumers. Her work has been published in the Journal of Marketing, Journal of the Academy of Marketing Science, Organization Studies, Journal of Product Innovation Management, Marketing Letters, Journal of Business Ethics, Creativity and Innovation Management, Health Psychology, Journal of Service Research, Journal of Business Research, and Journal of Public Policy & Marketing, among others, and in various book chapters.
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