Jen Brown

Background

About Jen Brown

At GoTo, my role as Senior Director of International Marketing hinges on crafting and executing strategies that resonate across EMEA and APAC regions. With a focus on audience-centric approaches, I have transformed our marketing approach; steering the team towards innovative demand generation and pipeline acceleration. The integration and localisation of our global martech stack are pivotal in supporting these international markets, ensuring GDPR compliance and robust demand generation. By optimizing marketing efficiency, we have fuelled business growth and reduced cost per opportunity. My expertise in lead nurturing, field marketing and communications, combined with a strategic application of CRM and ABM platforms, has been instrumental in these achievements. The top-performing ABM program I spearheaded previously at Sprinklr reflects my commitment to enhancing conversion rates while mitigating acquisition costs.