Jen Dykstra

Background

About Jen Dykstra

I’m a Senior Media Buyer and Event Coordinator who wears a lot of hats—and I love it. I handle Media Buying and Event Planning for 23 store locations, which means no two days are ever the same. With hands-on experience managing media campaigns and planning events for our many different store locations, I bring a data-driven mindset and a deep understanding of local market dynamics to every project I lead. My role spans the full spectrum of media planning and buying—from negotiating high-impact placements across digital, print, radio, and outdoor channels, to analyzing performance metrics to ensure every dollar works harder. I take pride in crafting campaigns that not only build brand awareness but also drive measurable traffic and sales. On the event side, I specialize in developing and executing store-level and national campaigns that resonate with local communities as well as national audiences. Whether it's a grand opening, seasonal promotion, or product launches I help manage every detail to ensure seamless coordination and impactful brand presence. What sets me apart is my ability to scale strategies while staying attuned to the nuances of each location. I'm passionate about creating campaigns and events that connect with real people, in real places—and deliver real results.