Jen Jones

Background

About Jen Jones

I am an award-winning entrepreneur who was named a Winner of the Mastercard 'Her Ideas - Start Something Priceless' campaign in December 2019 for the success and impact of my social enterprise Women You Should Know® (WYSK®). I launched WYSK in 2011 to provide a global platform for women and girls to receive the coverage, content, visibility and support they deserve, but were not getting. This pioneering venture has grown to encompass three integrated sister brands, all purpose-filled and mission-driven- Women You Should Know® - leading editorial platform and social community with a reach of over 1MM people a week - Women You Should Fund® - niche crowdfunding platform that's helped women raise over $300K for their respective ventures and projects -(EM)POWER® Laces - unique, Made in the USA product collection designed to inspire consumers and recognize changemakers through our #LaceUpForChange campaign Recognized as a diverse resource of women-powered inspiration and perspective, Women You Should Know was recently expanded to include WYSK VOICES. This specialized division connects women everyone should know with organizations, companies and event hosts that want innovative speakers whose words are as real as their actions are bold. Prior to Women You Should Know, I co-founded OUTHOUSE PR in 2001. This award-winning public relations and event marketing firm specialized in grassroots brand building and image proliferation for both emerging and high-profile brands across a number of consumer categories. OUTHOUSE was fused with Women You Should Know in mid-2013, and by 2016 had evolved into a strategic think tank and integrated communications consultancy for women-led businesses, endeavors and nonprofits. Before becoming a founder, I spent the first seven years of my professional career in the public relations field working with a variety of domestic and international luxury brands, both in-house at a major American jewelry brand, and on the agency side where I built a highly profitable PR and event marketing division of an NYC-based advertising agency. All in, my background includes over two and a half decades in storytelling, content development and creation, marketing communications, social media, strategic brand building, public relations, business and partnership development, revenue generation, event production, and project management. I graduated Summa Cum Laude from Boston College with a BA in Communications.