Jen Kaplan
Vice President, Product Marketing at Jamf
Based in Minneapolis, United States
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Seniority
Vp
Department
Sales & Business Development
Location
Minneapolis
Industry
Software Development
Company size
2.5K
Contact information
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j•••••••@jamf.com
Phone
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Background
About Jen Kaplan
I am a dedicated marketing leader specializing in partnering with both B2B and B2C software companies. My expertise lies in developing successful go-to-market strategies that align with business and revenue objectives.With 20 years of experience in product and integrated campaign marketing, I have worked with a range of companies, from founder-led and venture-backed startups to private equity-owned and public corporations. This diverse background has given me a deep understanding of what makes modern buyers tick. By combining integrated marketing with compelling storytelling, I craft brand and product narratives that engage, inspire, and convert target audiences.Specialties Include:Marketing Positioning and Messaging, Go-to-Market Planning & Execution, Product Launch, Product Adoption, Competitive Intelligence, Buyer Persona Development, Market Intelligence & Analysis, Marketing Strategy, Digital Marketing, Campaign Planning, Brand Strategy, and Team Leadership.
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