Jen Katstra

Background

About Jen Katstra

I’ve always believed that trust and clarity are the real drivers of growth and that belief has guided every relationship I’ve built. With over a decade of experience in the nonprofit space, I’ve built lasting relationships across the planned giving community by aligning strategic marketing solutions with the real needs of mission-driven organizations. My approach is grounded in consultative sales and long-cycle relationship building, supported by proven skills in lead generation, pipeline management, and solution selling. Whether I’m leading discovery conversations or advancing complex sales opportunities, I focus on uncovering real needs, aligning the right solutions, and building the trust that moves deals forward. I connect with decision-makers by understanding what drives their priorities and by showing how our solutions support their goals with clarity and impact. As the landscape of business development continues to evolve, I’m especially energized by how digital tools, SaaS solutions, and data-driven insights are enhancing the way we build partnerships and deliver value. I enjoy staying close to these trends because the future of growth will be shaped by strategy, trust, and lasting relationships.