Jen Vu

Background

About Jen Vu

Forward-thinking & results-driven product and marketing professional. Long track record of building successful products, marketing programs and campaigns. Proven ability to think strategically as well as get things done with high impact. Leverages data to drive decision-making and identify opportunities. Influential leader who fosters cross-team collaboration and open communication. Creative, passionate, high-energy problem solver with a bias for action and an anything’s possible attitude! Thrives in environment where respect, curiosity and kindness are valued. Experience in start-up (pre & post IPO) and large enterprise organizations. • 20 years progressive product and marketing experience in B2B and B2C – product marketing, product management, marketing strategy & planning, campaign & program management, CRM, customer segmentation and customer insights • Diverse industry experience – technology, travel, vacation rental, marketplace, fintech, financial services, banking, prepaid, payments, telecommunications, subscription TV, entertainment, advertising and media • Champion for voice of the customer – focused on innovation and improving the customer experience Specialties: Product Marketing, Product Messaging & Positioning, New Product Launches, Market Research, Marketing Strategy & Planning, Messaging Strategy & Development, Brand Strategy, Strategic Partnerships, Program Management, Segment Marketing, Campaign Management, Loyalty Marketing, Customer Segmentation, Marketing Communications, Guerilla Marketing, Local Marketing, Event Marketing, Channel Strategy, Sales Strategy, Crisis Management, PowerPoint Ninja