Jeni Bunner

Background

About Jeni Bunner

Jennifer is an innovative executive level strategic analytics professional with extensive experience in predictive analytics, measurement, omni-channel strategy, and marketing optimization. She is passionate about advanced analytics and optimization, and for the last 15 years has developed data and analytics driven marketing strategies and campaigns across channels- digital (display, mobile, social), print, email, and direct mail, for retailers, major automotive OEM's, and financial institutions. She has proven skills in building high performing teams, managing and developing account relationships, winning new business, and negotiating business partnerships, with consistent achievement of superior results through strong leadership, analytical skills, communication, and teamwork. Jennifer is a recognized thought leader on behavior based marketing, advanced analytics, and campaign optimization with several quotes and original articles in industry publications, speaking engagements, and industry awards. In 2013 she was the recipient of the Direct Marketing News 40 Under 40 award honoring accomplished young talent in the marketing industry. Jennifer holds a B.A. in Psychology from University of Rochester, and a Ph.D. in Applied Statistics from Wayne State University. Specialties: Influential leadership, Strategic Acct Mgmt, Omni-Channel Strategy and Measurement, Marketing Analytics, Data Visualization, Predictive Analytics, Marketing Optimization, Multivariate Test Design, Research- Qual/Quant, Business Intelligence. CliftonStrengths: Maximizer, Includer, Arranger, Self-Assurance, Positivity