Jenna Johnson

Background

About Jenna Johnson

Focused leader with an aptitude for building smart, strategic business relationships between a brand and its consumer helping craft the business narrative for any discipline, vertical or industry. 15+ years of global experience in developing innovative sponsorship marketing strategies and executing partnerships with success. SUMMARY• Experience in sports, eSports, entertainment & loyalty reward marketing (15+ Years | 50+ Brands | 20+ Categories)• Proven track record of business growth & development (Organic | New Business | Monetization Revenue Growth)• Extensive experience creating & executing marketing strategies (Creative, Digital, Social, Experiential, Loyalty Rewards)• Ability to establish & implement brand goals & objectives• Diverse industry understanding across category functions • Institutional knowledge of how to leverage sponsorships• Effective & empowering team leadershipHIGHLIGHTS• Proficient in the identification & implementation of sponsorship strategies to capture new business development, growth & diversification• Manages brand campaigns from ideation & creative development through execution & evaluation• Leads brand portfolio expansion• Builds, manages & coaches teams, through empowerment & collaboration• Designs & manages collaborative work streams for internal & external partners | integrated project teamsWHAT I DO• Consulting • Business Development • Client Service • Account Management • Contract Negotiations • Digital & Social • Experiential B2B | B2C | B2B2C • Integrated Plans • Monetization • New Business • Organic Revenue Growth • P&L Operations • Research, Trends & Insights • Strategy • Product Marketing• Sponsorships & Portfolio Development • Talent & IP Management • Team Leadership & ManagementDRIVERS• WE ARE IN IT TOGETHER – Trusted client | brand | partner relationships drive organic business growth & innovation. Being invested & loyal with your partners, allows us to take risks, evolve ideas together & we are motivated to strategize the best possible outputs• INTEGRATION & INNOVATION DRIVE SUCCESS – Integration & innovation is critical to marketing success. In a culture full of noise, every strategy requires diversity, unique talent, authentic connection & a level of disruption• COLLABORATIVE LEADERSHIP & TEAM CULTURES – Leadership & collaboration cultivate investment & passion. The best leaders provide team members opportunities to learn & evolve by recognizing teachable moments & inspiring consistent forward progress