Jennie Yip

Background

About Jennie Yip

I create jewels in hospitality — F&B concepts that are detailed, precise, polished with a bit of style, and built to shine. With over 30 years as an entrepreneur, operator, and strategist, I’ve helped launch restaurants, bars, nightclubs, and hotels where design, story, branding, culinary, and market insight into unforgettable guest experiences. From shaping icons, One Wall Street, Gramercy Park Hotel, Mercer Hotel, Condesa DF Hotel, and Delano Miami, to creating my own brands— Miss Yip Chinese Café, Buck15 Lounge, Apt Nightclub, and Townhouse Hotel — my work transforms simple ideas into memorable destinations. What defines my process is the W🪩W Factor: great interior design, culinary excellence, soulful branding, curated music and vibe, signature branding, packaging, vibe controller, cultural network, rigorous market study, and sourcing that makes you stand out. Then, create Brand Ambassadors who can tell your story! I’ve collaborated with brands and creators, including Knickerbocker Hotel, Dream Hotel, Val’s Cheesecake, Great Performances, 8 Cloves Indian, Potpourri Boulangerie, and a celebrity chef food hall, plus celebrity hoteliers like Ian Schrager and Andre Balazs and chefs Geoffrey Zakarian, and Jean-Georges Vongerichten. Hospitality is my canvas - where strategy meets storytelling, and design moves people Let's build your next concept. Concept Development Startup Cost Research Menu Creation Branding & Storytelling Concept Testing “Yip’s experience in the culinary and hospitality industry spans over three decades, having worked with owners, operators, and developers as partners and consultants in various projects throughout the hospitality industry. Collaborations have included ground-breaking hotels such as Gramercy Park, Delano, and Mercer. She has also worked directly with celebrity hoteliers and restaurateurs including Ian Schrager, Geoffrey Zakarian, Andre Balazs, and Jean-Georges Vongerichten.”- Hotel Management magazine Speaker: Hospitality Design Expo Podcast: Tuesday Thanks, Surviving Hospitality, BLLA, Divine Detail, En Machina Clients featured in Food & Wine Magazine, EATER, Travel & Leisure, New York Times, Ocean Drive, New York Magazine, NY Post, D Magazine, InStyle, Vogue, Domino, and more. ‍ Mentor at James Beard Foundation Now, through COJHO Hospitality, she partners with Mitch Prensky to widen their F&B consultancy to corporate hotel brands and bring overseas-established QSR to the USA. DM me or connect to talk about your next F&B project.