Jennifer Carson

Background

About Jennifer Carson

Hi, I’m Jennifer—a passionate communicator, marketing strategist, and relationship builder with a career rooted in helping organizations and individuals thrive. With expertise spanning corporate communications, marketing, public relations, and change management, I’ve made it my mission to craft impactful strategies, help people tell their stories, and drive results that make a difference. Throughout my career, I’ve led transformative marketing initiatives for organizations ranging from innovative financial institutions to dynamic municipalities and nonprofits. As Vice President of Marketing & Communications at Wellby Financial, Houston’s second-largest credit union, I lead an award-winning marketing team in creating omni-channel strategies that empower members, drive revenue growth, and strengthen community connections. Whether it’s leading data-driven campaigns, fostering brand excellence, or mentoring high-performing teams, my work is grounded in collaboration, creativity, and purpose. My journey began with a passion for connecting people to ideas and amplifying their voices. Over the years, I’ve built marketing and communication functions from the ground up, advised executives on aligning messaging with business goals, and delivered campaigns that inspire trust and action. From increasing brand awareness at Frost & Sullivan to championing financial well-being at USAA Bank, I’ve honed my skills in storytelling, leadership, and innovation. While my career in marketing and communications is a cornerstone of who I am, my ultimate goal is to do good and put good into the world. I believe that authentic marketing, purposeful storytelling, and thoughtful strategy have the power to create lasting, positive change—for people, businesses, and communities alike. Let’s connect and create something extraordinary together.