Jennifer Hoffman

Background

About Jennifer Hoffman

What’s your brand’s story? Every brand has a story to tell. An authentic story that has the ability to truly connect with its target audience. Finding this story, and shaping it, is the way to get measurable results from your marketing campaigns. What’s my story? I’m the artist offspring of a rocket scientist and physicist. This is, quite likely, the reason I’ve been gifted with both an analytical mind and a creative one. Because of my father’s job, I lived and traveled in Europe for several years as a child. I think those experiences sparked my lifelong fascination with the impact stories can have on people. I am as much of a storyteller as I am an analyst. I believe that these two traits go hand in hand when it comes to the ideation and strategy that are necessary for shaping powerfully effective marketing and branding initiatives. What do I do for a living? I’m a Thought Partner and storyteller, a high-level marketing strategist specializing in ideation, content marketing, and project management. I collaborate with my clients (hence the term ‘Thought Partner’) to align their brand with their business strategy, and to translate their business objectives into an actionable plan. Finding your voice is hard, but expressing it is vital. I shape a brand’s story into a clear and compelling form and put it in front of the right audience. To do this I utilize over a decade of experience in the marketing space, including but not limited to metrics analysis, design, branding, messaging, content strategy and content development. In 2012, I put together an experiential marketing campaign that made a global impact, called the Be Bold initiative. It received over 12 million impressions worldwide and was featured in media outlets such as Good Morning America, Yahoo News, Glamour Magazine, and TV’s The Doctors. My work has been featured in the New York Times, The Los Angeles Times, ABC, CBS, The Huffington Post and more. So, what’s your brand’s story? Connect with me and let’s start telling it together. Key Strengths:* Marketing Strategy * Brand Development * Project Management * Business Strategy * Branding * Data Analysis * Market Analysis * Content Strategy * Content Marketing * Content Writing * Metrics Analysis * Public Relations * Design * Photography