Jennifer Johnston

Background

About Jennifer Johnston

Award-winning writer and marketer with over 25 years of experience in copywriting, content creation, and digital marketing across various industries. Skilled at capturing brand voice and connecting with target audiences through an authentic, approachable writing style. Published author of the award-winning book 30 Days to Thriving: Practical Tips for Reclaiming Your Hope & Health, a story of overcoming tragedy to inspire hope in others in 30 daily steps. Extensive experience in email marketing and social media marketing/strategy. Excels at building community and engagement on social platforms. Currently serving as Tourism Marketing & Communications Manager at Visit Redding, promoting Redding through content strategy, copywriting, and digital marketing campaigns. Experienced copywriter and editor for clients in higher education, hospitality, wellness, beauty, and other industries. Able to quickly understand brand mission and voice. Passionate about ongoing learning and growth. Recently completed an M.S. in Marketing with an emphasis in Digital Marketing from SNHU, as well as a dual marketing certification (AMA DMI Pro). Core skills include brand messaging, content creation, copywriting, email marketing, social media strategy, and digital marketing campaigns. Able to develop and execute multi-channel campaigns that engage audiences and deliver results.