Jennifer Laughlin

Background

About Jennifer Laughlin

Jennifer is a multiple-award-winning, results-driven, creative and collaborative marketing leader with a track record of building revenue for top-ranked financial services firms. Leading the team that supports over 1250 Investment Advisors at BMO Private Wealth, Jennifer builds strategic, revenue-generating branding and marketing campaigns for the top-performing advisors and oversees the creative team that delivers customized, integrated creative solutions and boutique service to a demanding and discerning group of advisors. With a background steeped in serving the marketing needs of entrepreneurial independents, Jennifer is introducing innovative, measurable, results-based marketing concepts and tactics to BMO Private Wealth. She promotes sharper differentiation among advisory teams and a more proactive approach to marketing, by coaching advisors to develop unique value propositions and niche target markets and establish measurable plans to actively prospect the kind of clients they want to advise. It’s not just about expanding their books of business: it’s about enjoying the work people do every day. In former roles, Jennifer has created large-scale international client events that have generated measurable millions in new business. Other key accomplishments include navigating her team through periods of change with confidence and clarity, using analytics to make her team as strategic and efficient as possible, and creating an onboarding process for incoming advisors to streamline their transitions and help them to retain existing clients as well as hit the ground running to seek new ones.