Jennifer Radway

Background

About Jennifer Radway

I'm a retail marketing leader with proven success developing creative campaigns and content that deliver on brand, strategy and revenue goals. I have 20+ years experience across fashion, home and beauty categories and understand their business dynamics and evolving competitive frameworks. I excel at decoding business insights and translating into actionable creative content solutions that connect with customers and drive profitable sales. My expertise includes content strategy, branding, creative direction, photography and video production, on-set art direction, post-production considerations, high-level project management, talent and agency management. Multi-channel content production experience includes digital, site, e-commerce, social media, video, broadcast television, print, flyers, catalogs, billboards, in store signage and more. I'm a collaborative partner in multi-stakeholder environments with strong influencing and relationship building skills. I lead, mentor and cultivate creative teams to produce compelling work and maximize budgets. I'm effective making an executive boardroom presentation or overseeing a photography shoot. I'm currently seeking opportunities to re-invent retail in a creative leadership role with dynamic brands or creative partners. Please connect with me here or at jenradway@gmail.com.