Jennifer Simerson
Sustainability Communications & Marketing Leader at Cytiva
Based in Seattle, United States
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Seniority
Manager
Department
Other
Location
Seattle
Industry
Biotechnology Research
Company size
9.9K
Contact information
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j•••••••@cytivalifesciences.com
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Background
About Jennifer Simerson
Experienced driving global and/or regional strategic marketing programs, promotions and activities that achieve revenue and market share goals. Adept at bridging sales and marketing for fluid lead-to-opportunity funnel management. Innovative problem solver and results-driven individual. Highlights- Strategic GTM planning and execution (globally and regionally)- Research: market forecast, competitor win/loss analysis, and market share gain/loss - Customer insights for personas, buyer journeys, problem/needs and value propositions - Product marketing strategy (upstream and downstream)- Marketing communications asset creation (both sales enablement and customer-facing assets)- Digital marketing strategy and execution (eMedia, PPC, SEO, SEM, social, etc)- Lead / opportunity funnel management - Marketing Operations: CRM, marketing automation, digital asset management, CMS, reporting - Event management (all aspects)- Cross-departmental influence and cooperation - Marketing in FDA Regulatory environments
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