Jennifer Weissman

Background

About Jennifer Weissman

Senior marketing and communications executive with strong record of developing powerful strategies that build brands and generate sales for non-profit arts, education, and corporate clients. Critical and creative thinker with extensive experience working with boards of directors, corporate sponsors, volunteers, and agencies in high-profile environments. Proven success in launching and sustaining innovative multi-channel campaigns that leverage data to engage target audiences. Recognized ability to drive double-digit growth through building strong teams and effective partnerships.Skills include- Multi-channel campaign communications strategy (digital marketing, advertising, public relations, partnerships, promotions, events, direct marketing, and social media)- Team organization and management, advocate and coach - Brand development and maintenance (authentic image and voice)- Strategic planning- Corporate and media sponsorships (solicitation and execution)- Development communications- Advertising (creative execution, media buying, and agency supervision)- Project management (always on time and on budget)- Integrated marketing and content development (including video concepting and creative oversight)- Loyalty programs (memberships, subscriptions, donor relations)- Data analysis and marketing optimization