Jenny Aulick

Background

About Jenny Aulick

I am passionate about delivering high impact results through optimal category optimization. Results-focused and highly strategic, I am successful at analyzing and identifying trends in the market to aid in developing tactical programs to drive revenue and profitability goals across multiple product categories. TACTICAL REVENUE GROWTH THROUGH DATAWith over 15 years’ experience managing and optimizing product categories, I have delivered strong results across a large portfolio of products including food & beverage, baby, books, and photography services. I am inspired to support the vendor and business leveraging my deep background in analyzing market trends, competitor strategies, and shopper insights. Utilizing these critical areas, I am able to devise creative strategies that deliver revenue growth and brand visibility. RELATIONSHIP MANAGEMENTI enjoy partnering with clients as a consultant, advisor, and strategist with relentless drive for delivering invaluable results that exceed their business objectives. From helping them understand data to aiding the decision-making process, I enjoy witnessing client success through product placement and optimization. PROCESS EVOLVEMENTInspired to continue driving evolvement of business operations, I am skilled at identifying gaps and driving creative solutioning to improve efficiency, productivity, and business results. From being on a tactical business optimization team at Best Buy to delivering continuous improvements at Lifetouch Readerlink, and OMG, I strive for excellence and streamlined sustainable solutions. RECOGNIZED STRENGTHS & CORE COMPETENCIES• Strategic Category Planning• Category Strategy & Optimization• Revenue & Profitability Growth• Data Analysis & Interpretation• Market & Competitor Trends• Business Process Improvement• Brand Evolution & Growth• Vendor/Relationship Management• Reporting & Category Presentations• Leadership & Direction