Jenny Dance

Background

About Jenny Dance

Marketing Communications Strategist - developing creative campaigns and strategies to engage customers and grow businesses. English Pronunciation Coach with 20+ yrs' experience - building communications clarity and confidence. Founder, Phona Ltd; brought award-winning Say It: English Pronunciation app to market (App Store/Google Play); won Innovate UK R&D funding. Used Customer Research and Insights to build engaging features and high-performing multi-channel campaigns. Marketing Analytics Manager with considerable Financial Services experience: Lloyds Banking Group, Hargreaves Lansdown, Goldman Sachs. Key Skills Customer Research/Insight: developing and leading customer research activity, analysing data, identifying actionable insights to drive engagement and conversion. Product Development: developing customer-centric digital products which meet client needs and exceed their expectations, achieving strong commercial results. Marketing Campaign Planning, Execution, Analytics: deep understanding of how to use data, customer insight and ‘test and learn’ approach to drive above-target digital campaign results. Stakeholder Management: articulate, socially confident, effective liaison skills, develops support at all levels. Strategic Development: lateral thinker who builds customer-led strategies from internal and external data, developing scalable frameworks to increase profit/decrease time-cost. Creative: conceives original ideas and translates into profitable propositions, giving a competitive edge. Key Achievements Created award-winning Say It: English Pronunciation app: designed and executed digital B2C marketing strategy, bootstrapping Phona from start-up to sustainable business; app downloaded in 130+ countries, proceeds per paying user above 75th percentile (App Store Benchmarks). Won Innovate UK funding (‘Creative Catalyst 2023’) to develop Say It app into a B2B Digital Communications Training Programme, with Machine-Learning driven personalised features to grow engagement. Acted as Project Manager and Product Owner, co-ordinating multiple subcontractors and stakeholders. Developed proprietary Marketing Effectiveness model for Lloyds Banking Group Commercial Marketing, providing meaningful, actionable data analysis for team members and senior leaders. Increased average value of prospects’ portfolios by £50k at Hargreaves Lansdown Financial Planning by harnessing customer insight and improving key audience targeting; decreased cost of marketing. Managed 30% increase in Goldman Sachs Asset Management monthly Offshore Funds reporting content.