Jenny Rushforth

Background

About Jenny Rushforth

High achieving, results-driven, communication and marketing director with more than two decades of B2B and B2C experience, including in-house management roles, and earlier positions in agencies. Specialisms in technology, healthcare, financial services, construction and public sector. Career Successes - Directly generated hundreds of pieces of press coverage in national, regional and trade print and online publications, and on leading broadcast channels - Significantly increased PR results as Global PR Manager for Xchanging, doubling the previous media coverage during first 12-months in post - Developed and implemented Bupa’s highest profile PR campaign, securing Olympic gold-medal winning long jumper Greg Rutherford as spokesperson and generating wide-spread national print and broadcast coverage - Acted as media spokesperson for ConstructionSkills, conducting numerous high-profile broadcast interviews, including BBC Breakfast and Radio 4’s Today programme. Professional Competencies - Multi-discipline skills including strategic planning, corporate communications, PR, social and digital media, analyst relations, public affairs, stakeholder relations, event management, and internal communications - Strong capabilities in implementing integrated marketing and communications programmes which raise brand awareness and meet corporate objectives and targets - Worked in both national and international organisations, managing communications across multiple geographies - Extensive experience writing for multiple channels, targeting varied audiences, including corporate key messages, annual reports, research papers, executive speeches, thought-leadership content and marketing collateral - Accomplished in providing strategic communications advice to senior management including CEOs and Chairmen - Broad managerial experience, including playing leading roles on management committees, leading communication teams, and line-managing, developing and coaching staff.