Jens Hettel

Background

About Jens Hettel

Extremely experienced sports marketing and sponsorship expert with over 10 years in the industry. Having worked as a Consultant for Germany’s leading sports marketing, sponsoring and strategy agency akzio!(now Legadere sports) for four years and Ear To The Ground, A highly creative agency. I am now working in the Global Partnership team at Manchester United. Developed skills and expertise across a wide array of areas such as sponsorship strategy and evaluation, presenting, strategy, creative, event planning and management, contract negotiation, team management, partnership and relationship Management, sponsorship leveraging, sports marketing, new business development, sponsorship activation, Working experience with a list of high level brands such as Adidas, BMW, UEFA, MasterCard, MAN, Casillero del Diablo, New Era, Heineken, Playstation and multiple Betting brands. Planned and activated sponsorships internationally and liaised closely and successfully with world-class agencies and right holders such as UEFA, Infront, FIS, IBU, SportFive, FC Bayern München, Manchester United, Manchester City. Worked with some of the worlds top global athletes and agents across the following major sports: football, biathlon, gymnastics, basketball, handball, cross-country, bobsleigh. Specialties: Sponsorship strategy, relationship management, global sponsorship activation, contract negotiation, new business development, ROI evaluation, event management and creative planning