Jeremy Carson

Background

About Jeremy Carson

I make a mean Old Fashioned and play a passable guitar. Put some sandals on my feet and I'm ready for the road. My work doesn't shout from the rooftops, it shakes your hand in your favorite coffee shop. Give me a juicy human truth and I'll make it relevant to the person among the people. Right now, that's as a Creative Director at Saatchi & Saatchi in Los Angeles.When someone asks me what my favorite project is, I always say,"the next one." Because, to me, being a creative means innovation through the work and beating your last at-bat. Make it wonderful. Make it relevant. Do it with the ideas, as well as the tools. Humans, technology, media, insights, creativity. They all fit together in a constantly-evolving, unsolvable puzzle that we should never stop trying to assemble. Test, learn, try again. But have fun. It’s only advertising.I've been fortunate to get paid for making up stuff for over two decades, working with insanely talented people at big and small agencies. Global and niche brands. All the way from the idea nugget to the algorithmic gremlins that optimize media. The modern ad is no mystery to me, so I'll keep fighting to bring the industry into the next era, while it claws at nostalgia along the way.I was lucky, though. As a creative kid, I had some great people to turn to. Others may not. So, I pass it on, trying to help creatives learn all the things I wish I knew before I learned the hard way. From ideating and executing, to presenting and selling, to the finer details about assembling a portfolio and getting a job. All those things you only learn in your career once it's too late-My specialties include: creative direction, art direction, design, branding, concepting, integrated campaigns, social content, digital video, creative data, data-driven ecosystems, juggling, writing sappy songs on my guitar, eating cereal, making cinnamon rolls, theorizing about the Dragon Ball universe, and talking about Oasis.