Jerry Challender
Manager - Membership & Loyalty Marketing at Harley-Davidson Motor Company
Based in Dallas-Fort Worth, United States
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Seniority
Other
Department
Other
Location
Dallas-Fort Worth
Industry
Motor Vehicle Manufacturing
Company size
11K
Contact information
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j•••••••@harley-davidson.com
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Background
About Jerry Challender
Marketing leader able to draw upon extensive quantitative and qualitative marketing experience to drive positive results in a wide variety of marketing disciplines. Focused on results-driven strategic marketing development in both B2C and B2B contexts with a speciality in the Small / Medium Business (SMB) segment. Throughout my career, I've successfully delivered impactful marketing strategies and solutions - including the delivery of 10%+ yr/yr enrollment growth for the American Airlines Business Extra program and winning the CEB Small Business Marketer of the Year award. I believe every successful marketing strategy starts with a sound understanding of the customer needs, and delivering impactful marketing campaigns that highlight benefits that are (1) easy to understand and (2) drive real value for the member.
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