Jesper Velbak

Background

About Jesper Velbak

Sales Manager – Arthrex Denmark With more than 15 years of experience in the medical industry, I have developed strong expertise in sales leadership, strategic business development, and long-term customer relationship management. I have been with Arthrex Denmark since January 2012, joining the company at the very start of its direct operations in Denmark. Being part of this foundational phase gave me valuable experience in business setup, territory growth, and market expansion—resulting in a 350% increase in sales within my first seven years. Today, I serve as Sales Manager, overseeing sales strategy and execution across Denmark, the Faroe Islands, and Greenland. I lead commercial planning, manage sales teams, and ensure we meet both growth targets and customer satisfaction goals. My focus is on building strong teams, maintaining a high level of market presence, and continuously optimizing performance across regions. Previous roles at Arthrex: My former position of National Key Account Manager DEXTRA, where I was responsible for some of Arthrex’s largest strategic accounts within trauma and extremities. I led tender processes, managed complex customer relationships, and secured long-term contracts—while also supporting the onboarding of new business opportunities across Denmark. I’m known for my excellent communication skills, ability to quickly identify customer needs, and talent for building trust-based relationships. I also coach junior sales professionals, focusing on individual strengths and potential. I am results-driven, with a strong focus on both new business development and customer retention. Personality assessments consistently place me in the Director/Motivator/Inspirer category. I have an extroverted mindset and a detail-oriented approach, which help me keep momentum and motivation high—both for myself and the teams I work with, especially in new and evolving projects. Languages: Fluent in English Good understanding of German, Swedish, and Norwegian