Jess C.

Background

About Jess C.

Passionate, Curious, DrivenI am passionate about elevating and inspiring others through continuous improvement, creativity, innovation, and the discovery of what's possible. Approaching complex problems through a creative and strategic lens enables me to find innovative solutions to organizational challenges, constantly seeking inspiration in unexpected places and bringing unique visions to life that support strategic marketing objectives. By embracing an authenticity-first approach, I'm able to capture what makes a brand unique and translate it into content that resonates with target audiences. Content marketing and branding resonate with me because I'm drawn to the idea of fostering connections and communicating through engaging storytelling and compelling visual arts.Beginning with my experience as far back as high school leading journalism for several years, to my 6 years of professional marketing experience, I have been involved in content marketing and branding. I now infuse innovative marketing solutions with best practices and lessons learned though SEO, content creation, branding initiatives, project management, and by collaborating with skilled executives, designers, editors, and subject matter experts. When I take on a new role, I spend time becoming a subject matter expert on my brand, industry, and community in order to connect with audiences in an authentic and meaningful way. Recently, I managed all aspects of marketing for my brand at a media company including: content marketing, brand and identity marketing, product marketing, email marketing, event marketing, SEO, and operational responsibilities. I thrive on driving business results, fostering cross-functional collaboration, and leading successful marketing initiatives.“Branding adds spirit and a soul to what would otherwise be a robotic, automated, generic price-value proposition. If branding is ultimately about the creation of human meaning, it follows logically that it is the humans who must ultimately provide it.” -David AakerClifton Strengths: Futuristic, Strategic, Individualization, Input, and AchieverEnneagram: 8 - The ChallengerMyers-Briggs: INTJ-T - Architect