Jess Smith

Background

About Jess Smith

With more than a decade of experience in marketing and communications, I’ve built my career around storytelling that connects people to purpose. I started in the non-profit sector, supporting youth-focused organizations, before moving into higher education at Wilfrid Laurier University’s Lazaridis School of Business & Economics. Today, I drive marketing initiatives that showcase the impact of experiential learning, alumni engagement, and research excellence—helping to shape how future business leaders see themselves and their potential, and sharing stories that connect purpose with impact. Working alongside talented colleagues and inspiring students keeps me motivated to keep learning, growing, and creating meaningful work. Looking ahead, I’m focused on advancing strategies that blend creativity with data-driven insight, strengthen community connections, and champion education as a force for good. If you have stories about your time at the Lazaridis School of Business & Economics at Laurier, I’d love to hear from you!