Jesse Finlay

Background

About Jesse Finlay

I'm a strategy and digital enablement specialist with a passion for delivering a best-in-class user experience for both members and colleagues. As a member of Cambrian's Digital Innovations Team I lead complex projects that leverage data and technology to drive efficiencies, improve productivity, and deliver value to members and staff by making both banking and working with us simpler, more functional, and user-friendly. My portfolio includes the management and continual improvement of our Salesforce CRM and Marketing platforms, video banking platform, online appointment booking, online banking, mobile banking applications, lending origination platform and various internal systems. My job involves fostering collaboration across teams to understand and improve processes. I enjoy collaborating with my colleagues in departments across the organization and my knowledge, experience in the financial services industry, and personality have made me an asset during strategic planning and development initiatives in the area of process optimization, change management, workflow improvement, data analytics, brand management, strategic communications, digital strategy, leadership, and employee wellness. Adding context and personality helps drive change and turn skeptics into advocates - I am a skilled presenter and public speaker, and enjoy educating users and sharing the results of ongoing projects to a wider audience. I communicate with my colleagues across the organization every day to help them fully understand our strategies in order to execute tactics that drive results. I am skilled in Platform Management, Agile Development, Product Management, Data Analysis, Digital Enablement, Marketing Strategy, Strategic Communication, Branding, Leadership Development, Public Speaking, Presentation Skills, and Creative Writing. My educational background includes both a Bachelor of Commerce (B.Comm.(Hons.))and a Master of Science (M.Sc.) focused in Marketing from University of Manitoba.