Jessi Peter

Background

About Jessi Peter

I started my career with Zeta Interactive (Hyd) as Digital Marketing Associate in Sept-2012. I worked for Zeta for 3 years and in Sept-2015 I left Zeta as a Digital Marketing Specialist. I joined Accenture in Sept-2015 as Business Development Analyst and worked for 3 years. Currently I'm working for Google Operations Center HYD as Media Campaign Manager. Coming to my experience I've 8+ years of core experience in two different domains i.e. Email Marketing and Ad operations and below are my work assignments with each company. - Campaign manager : With overall 8+ years of experience in campaign management I've worked in different verticals such as CPD Brand Travel Apps Commerce Entertainment Electronics Pharma and etc. I've experience in running email CPM campaigns in UK/US regions and for APAC region along with CPD/ CPM/ Upsell campaign(video and banner). Understanding the market nuances in marketing and helping agencies in developing media plans and sharing inputs for campaign optimization is my area of expertise.  Helping agencies in inventory forecast/checking and sharing the SOV for premium clients is my work assignment as a campaign manager. Ad Trafficker : - Setting up Ad Campaigns in DFP. Working on different products & Trafficking ads using DFP tool. Working with Media Managers and updating the assets for the campaigns. - Email Marketing Specialist: In Email Marketing I've experience on Campaign Setup Campaign Management & Development Pixel management Campaign Scheduling Email Campaign deployment & campaign end-to-end reporting. Career highlights: - Handled a Team of 15 members as Unit Lead in Zeta Interactive. - Worked as acting Shift Lead in Accenture. Handling team of 30 members for 3 different regions. i.e. APAC EMEA & AMER.