Jessica Cherry
Associate Director, Pah Payer Access and Strategy Lead at Merck
Based in Philadelphia, United States
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Seniority
Director
Department
General Business & Management
Location
Philadelphia
Industry
Pharmaceutical Manufacturing
Company size
45K
Contact information
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j•••••••@merck.com
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Background
About Jessica Cherry
With over 10 years of experience in pharmaceutical marketing, I am a passionate and driven leader who strives to deliver impactful and innovative solutions. My mission is to create engaging and personalized experiences for patients and healthcare professionals, leveraging data, technology, and insights. As an Associate Director of Customer Engagement Strategy at Merck, I lead the design and execution of omnichannel programs that support the product's growth and positioning in the market. In my current role, I have enabled the product to be a standard of care by developing market maps, core content pillars, defined education outcomes, and OKRs based on the go-to-market strategy. I have also redefined the success measurement strategy using key actions and engagements, resulting in high retention and reach rates among key HCPs. Additionally, I have collaborated with internal and external partners to integrate and optimize various CDP platforms across all paid promotional channels, streamlining the customer journey and enhancing the CX.
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