Jessica Render

Background

About Jessica Render

I’ve spent 12+ years in content marketing, and I still get a kick out of turning ideas into content that converts (and that people actually want to read.At HubSpot, I lead the Content Offers team, where we specialize in high-performing lead gen content. Think: original research, long-form guides, templates, and interactive tools that not only get clicks but actually move the needle. I manage a team of 7, drive strategy, and make sure our content connects with users and with pipeline goals.I live for the sweet spot where creativity meets strategy. Whether I’m mapping CRO experiments, editing a research report, or figuring out how to scale content without losing quality (no easy feat), I bring a mix of editorial craft, systems thinking, and results-driven focus.When I’m not deep in content calendars or conversion dashboards, I’m usually drinking iced coffee, wrangling my two dogs (Gus and Finn), or trying out a new creative hobby (next goal: learn rug tufting).A few things I’m known for:🧠 Content Strategy & Editorial LeadershipI build smart, scalable content programs—and lead with clarity, creativity, and high editorial standards. Lead Gen & CROI specialize in turning high-quality content into measurable business results. From gated assets to optimization experiments, I make content work harder. Data-Informed DecisionsI believe great content is both intuitive and informed. I regularly use data to guide strategy, test hypotheses, and prove impact.🤝 Cross-Functional CollaborationFrom product marketing to SEO to the C-suite, I know how to translate content strategy into business value.