Jesus Aranda

Background

About Jesus Aranda

A high energy executive with over 20 years of international experience in consultancy, media, and marketing, I am the CEO and Head of Innovation at DataJuicers, a company that helps clients improve their strategic, commercial, and marketing performance through innovative analytical methodologies and data science solutions. I am passionate about leading for impact by continuous learning and fostering multicultural teams. We are happy to lead and support multiple projects involving bayesian modeling, sales forecasting, customer segmentation, and media optimization for blue-chip companies across 196 markets. KEY BUSINESS ACHIEVEMENTS- Doubled profitability & gained on & offline market shares of Universal McCann in four years- Successfully built digital-first best practise organisation that contributed to record performance- Led multi-year construction of MediaPro TV Stations and Soccer rights in LatAm in a strategic frame, business strategy & transformation programme- Built strong reputation as collaborative leader who builds high performing teams across cultures. LEADERSHIP STRENGTHS- Strategic & commercial - Courageous & curious - Makes things happen - Inspirational & energetic - Engaging & motivating KEY COMPETENCIES- Leading for impact and with care - Shaping strategy - Delivering business results - Inspiring & influencing - Building talent & teams As a business development leader, I have a track record of building and maintaining strong relationships with clients, partners, and stakeholders in Europe, Latin America, the US Hispanic markets, and recently the Far East. I have also been involved in negotiating and securing international rights for sports events, as well as launching and growing new media and digital ventures. Additionally, I am a professor at Universidad Complutense de Madrid, where I teach and mentor students in the fields of media and communication management, as well as a holder of an MBA from IE Business School, a Master's Degree in Business Analytics from Wharton, and a Master's Degree in Executive Data Analytics from Johns Hopkins. I am fluent in English, French, and Spanish, and have published several articles on topics related to data science, ethics, and marketing.