Jhoni Lim

Background

About Jhoni Lim

Strategic product leader with 9+ years of experience driving high-impact transformations across platform and user-facing products in Southeast Asia. Passionate about delivering the best possible user experience, leading initiatives that significantly enhance user engagement across search, merchandising, and personalization. Leads a cross-functional team of 9+ and partners with 40+ engineers across Indonesia, Singapore, and India, managing both scalable platforms and user-centric products. Accountable for defining and executing product strategies that not only align with business objectives, but also maximize user satisfaction and long-term growth. Key Achievements: • Scaled the Competitive Intelligence Platform to handle 20x more requests (2B+ monthly) while reducing unit costs by 71%, unlocking ~$2M in annual cost avoidance through governance, tech optimizations, and strategic vendor negotiations. • Optimized Universal Search experience, resulting in a 22.6% boost in search-to-click, 37% improvement in conversion-to-issuance, and 20% uplift in net revenue—enabled by advancements in NER, ranking models, and LLM-powered search. • Revamped the Homepage Feed, leading to a 12% CTR increase, 53% rise in conversion-to-issuance, and 51% uplift in revenue—driven by stronger personalization, improved UX, and ML-backed content delivery. Previously led finance transformation initiatives, including contributions to a $1.46B M&A deal and the development of 0→1 financial systems. Spearheaded automation that saved man-hours per month, improving efficiency at scale.