Jiah Yoo

Background

About Jiah Yoo

As a Behavioral Scientist with 13 years of research experience, I excel in mixed-method/multi-pronged approach research, blending rigorous quantitative techniques—like survey design and statistical modeling—with an in-depth understanding of psychological dynamics. This unique combination allows me to effectively navigate and interpret complex data landscapes. My contributions to the field are significant, highlighted by- 12 peer-reviewed scientific publications, with 10 as the first author, gathering over 370 citations- Features in major news outlets, including CNN and NY Magazine, amplifying the reach and impact of my research- Over 15 presentations at international conferences, in addition to more than 100 academic presentations- The receipt of 5 competitive fellowships and 10 awards, amassing over $142K in funding, enhancing my research endeavors. What I Bring to the Team: 1. Comprehensive leadership in research studies from inception to impact, including the development of research questions in line with business objectives, crafting surveys and interview guides, analyzing data, and delivering actionable insights. Proficiency in engaging diverse stakeholder groups, ensuring findings are accessible to a wide audience, from managers and designers to CEOs, school administrators, and government officials. A versatile array of research methodologies: Quantitative methods: Surveys, A/B testing, causal experiment, usability testing, diary studies, experiential sampling methods, linear/logistic regression,data analytics, conjoint/maxdiff analysis, mixed-effect model, structural equation model, mediation, longitudinal data analysis, power analysis Qualitative methods: In-depth interviews, usability testing, heuristic analysis, affinity mapping, thematic analysis, content analysis, My Research Philosophy- My approach is informed by my PhD in Social and Cultural Psychology, emphasizing the intricate ways psychological factors and sociocultural backgrounds shape individual behaviors and outcomes- My expertise extends to researching diverse populations and navigating regulated environments (e.g, HIPAA-compliant data in healthcare and addiction research). A cornerstone of my methodology is the respectful and value-driven communication with participants, honoring their cultural perspectives and experiences.