Jieyin Cheng
Creative Lead Digital Marketing at Philips
Based in Eindhoven, Netherlands
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Seniority
Other
Department
Other
Location
Eindhoven
Industry
Hospitals and Health Care
Company size
72K
Contact information
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j•••••••@philips.com
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Background
About Jieyin Cheng
As a passionate creative lead with over 15 years of experience in digital marketing, communication, and innovation, I believe that digital strategy and UX design are inherent to my skill set. My extensive experience spans Europe, North America, Asia, and the Greater China market, enabling me to help businesses craft and implement a wide array of solutions: Digital Marketing (D2C/D2B), e-commerce platforms, Digital CRM systems, and personal health solutions. As a native Chinese speaker, I offer a distinctive perspective on the differences between Western and Eastern users, ensuring that digital products resonate with diverse audiences. I enjoy confronting complex design challenges and excel in leading multidisciplinary teams. By fostering collaboration with stakeholders and marketing leaders, I play a pivotal role in driving the entire end-to-end design process, delivering outcomes that elevate brands and enhance user experiences.
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