Jill Bohrer

Background

About Jill Bohrer

With experience including 6+ years with American Express in increasingly progressive marketing management positions, to stepping over to the agency side and directing digital marketing for financial services accounts with SapientRazorfish, to most recently, leading digital marketing, UX, and marketing performance and analysis for M&T Bank, I have had the privilege of working with marquee institutional names and some of the world’s most successful marketing organizations. After graduating from The University of Pennsylvania and interning with American Express, I joined the blue-chip leader in a marketing analyst capacity, growing quickly to manage strategic brand partnerships, develop and launch new products, and pioneer growth-generating programs. I leveraged insights and analytics to shape partnerships, programs, and processes, driving advancements that earned two Chairman’s Awards, one for innovation and the other for growth. Recruited to join what was Rosetta, I spent four years driving research transformation, building best-in-class marketing strategies for financial services, and growing and retaining major multimillion-dollar accounts. Leading a 20+-member team in 3 offices, I also learned the art of coaching and developing a high-performance organization, truly building the talent to manage our iconic brand clients and deliver breakthrough results. Joining M&T Bank in 2019, I have held three roles during my tenure including Digital Marketing User Experience Director, SVP of M&A Marketing, and now, SVP of Marketing Performance & Analysis. Throughout my experiences with the brand multistate community banking organization, I have focused on building user-centered designs, transforming digital marketing ecosystems, modernizing martech stacks, and shaping future-state roadmaps. Critical during the integration of M&T and People’s United, I led an 18-month initiative to shape customer- and internal-facing communications during the merger and acquisition. Before and after this special assignment, I was focused on building an Agile practice, infusing insights into our marketing decisions, and aligning with enterprise marketing strategies. Now leading the development of a marketing performance and analysis infrastructure, I am building processes and capabilities yielding unprecedented financial discipline, evaluating trade offs between media, sponsorship and performance marketing, creating enterprise alignment, developing marketing routines and rituals, performance frameworks, and KPI transparency.