Jill Steinberg

Background

About Jill Steinberg

An experienced global media and promotions leader. Media Strategist, Negotiator, and Analytics Lead. Accountable for building brand and driving exponential new business growth from Marketing. I learned marketing from the ground up and have been a thought leader and guide for numerous companies including Sony Pictures, Universal Pictures, Ubisoft, Playstation, Dropbox, Clorox, Waste Management (WM) and others. A strong advocate of team diversity, inclusiveness and creativity at work, I believe people are the backbone of any successful brand or enterprise, My reputation for problem solving, building teams and creating winning business outcomes enables me to hire topnotch marketing talent and consistently deliver winning results. Thanks to my role with WM, I have also developed a passion for environmental stewardship. WM, a Fortune 250 company, is the leading provider of comprehensive environmental services in North America. As the Director of Demand Generation, Media and Marketing Metrics; I lead a group of marketing professionals with a combined expertise in demand generation, lead capture, measurement and sustainability. I also oversee marketing partnerships including a large number of Sports Sponsorships centered around Sustainablity, as well as Brand and Media Partnerships. We support sales and marketing, nationally and locally. We also are responosbile for marketing and media planning with our title sponsorship for The Waste Management Phoenix Open (WMPO), the most attended tournament on the PGA Tour and world’s largest zero waste event, as well as WM’s Sustainability Forum, and other corporate brand building initiatives. Skills: Brand Marketing & Positioning | Communications Planning | Segmentaton | Measurement | Marketing Mix Model | Digital Marketing | Social Media | Content Strategy | Storytelling | Business Development | Promotions | Influencer Marketing | Consumer Insights | Strategic Partnerships | Analytics & insights | Programmatic Advertising | Events | Connected TV | Linear TV | Digital & Audience Planning | Competitive Reporting | Campaign Planning | High-Performance Teams