Jim Buchanan

Background

About Jim Buchanan

A creative PR, MarComms & Content Professional with 20 years’ experience, both in-house and agency. Working for a broad range of clients in the Software, Hardware, Marketing tech and Retail sectors, at a senior level - responsible for full planning, implementation and management of PR and marketing operations- I’m a consultant, I consult. With brands - on your plans, objectives, expectations – and then help implement and deliver them as part of your overall marketing and business plans. I can help you grow, boost visibility and engagement, and drive sales leads by getting you regular coverage in key publications and blogs. Ultimately, your customers and subscribers want valuable and convenient content – and together we can give it to them. I can draft new material or repurpose existing content. And I’m used to interfacing ( & interviewing) with execs at the highest level to focus in on the best stories. Experience With over 15 years’ experience in PR and marketing communications in both B2B and B2C sectors, I work with brands globally to deliver mainly European-based content. In addition, I can link European brands with the US PR community to gain coverage across the US. Typical clients – Kentico, Adestra, Lepide, Perforce, Cheetah Digital, 3CX, RedEye, Acunetix, 3M, Parallels/2X Software. Sectors – email marketing, content management, security, digital marketing, software development, consumer electronics, telecoms, publishing. Type of work – media relations, building relevant content, and analyst relations. My role typically comprises: building content; placing articles; ghost writing for senior execs; comments on topical stories; raising personal and brand profiles in the marketplace; drafting case studies/blogs/releases/articles; arranging industry analyst briefings. How does it work? I'm experienced in media relations, respected by journalists and recognised by clients as delivering excellent coverage and meeting objectives. I work like an external employee to a set number of days per month with specific objectives agreed between us. I’m highly cost-effective, typically half the cost of a top agency - so, rather than hiring an in-house PR Manager (which may not be a full-time job), or an expensive agency, consider using an independent freelancer like me.