Jim Marcus

Background

About Jim Marcus

Worked in digital since the beginning of the Web, but probably more interested in how to meet brand needs and user needs simultaneously, regardless of medium. I've done a lot of work helping brands create social strategies that can help them find points of contact with individuals that can further marketing challenges. The future is unique one to one brand experiences that are tailored to the user every bit as much as I tailor my conversation to the person I'm talking to. I want to find new ways to get there. Specialties: I think of innovation work as watching out for Icebergs and Rescue ships. What comes next is not just important, it's the life or death of any company. Every challenge can be an opportunity if you are prepared for it and that's what I strive to do with my job. I am interested as well in behavior networks, Functionality marketing, and consumer Listen spaces and finding ways to pump up the presence of specific ideas in those spaces. Mobile, Social Media and new Business expertise.