Jim Morrow

Background

About Jim Morrow

Senior Finance Manager | Financial Controller with an 14 year track record in a fast paced FMCG Multinational environments. Commercial Finance Manager | Financial Controller | Business Planning and Analysis Manager with over ten years of team management experience. In Campus Oil, I am a member of the senior leadership team and manage a team of 9. I am responsible for the full end to end finance function along with IT. Campus are the largest online supplier of domestic and commercial fuels in Ireland and have a very focused digital strategy. In Counterpoint I was a member of the senior leadership team and managed a team of 11. Counterpoint is a 100% Britvic owned company responsible for the distribution of both Britvic brands and 3rd party alcohol brands into the licenced trade across the island of Ireland. In Britvic, my role as Commercial Finance Manager supported the marketing team with a high level of business insight and financial support. I was heavily involved in modelling NPD P & Ls, analysing brand performance and managing brand investment. In Danone, I held two senior management roles, Business Planning and Analysis Manager – Dairy Division, in which I provided financial analysis to support senior management in key decision making matters, this was during a highly challenging period which included a restructure and refocus of the business. My second role was Financial Controller, part of the shared services team. I led a team of four to deliver on key service level agreements for both the Babyfood and Medical businesses. A key element within this role was my ability to effectively manage competing demands from the two divisions. Also, during this period, I was heavily involved in the successful post acquisition integration when Danone bought out Numico NV. I have worked with many market leading household brands such as Pepsi, Club, MiWadi, Actimel, Activia, Aptamil, Cow & Gate. Working closely with Sales, I provided the financial support to model and analyse pricing structures and promotions with a sharp focus on profitable revenue growth management. My work with Supply Chain/demand planning on forecast alignment led to significant reductions in product waste directly impacting profitability. I was an effective finance partner to the marketing team overseeing budget control/brand profitability analysis and modelling NPD P & Ls. I have a strong track record of developing high performing results driven and control focused teams. I set clear and meaningful priorities and get the best from others through my supportive and encouraging style.