Jim Offerman

Background

About Jim Offerman

In the early days of the Golden Age of Advertising, legendary copywriter Bill Bernbach said,"I've got a great new gimmick. Let's tell the truth." Today, that message is more important than ever. It's one of the reasons I teach Advertising Strategy and Creative Development and Portfolio Development in the Journalism School at the University of Minnesota. It's also what I've been trying to do throughout my career as a Creative Director/Copywriter at agencies in Minneapolis, Chicago, and Seattle. Today, I run a small, nimble creative services firm in Minneapolis: Offerman Creative. It's structured to access some of the most outstanding creative minds in the Twin Cities advertising, design, and branding communities. We also collaborate with interactive, research, planning, business strategy, and media professionals to deliver the best possible team to focus on our clients’ business solutions. Without breaking the bank. And without a bunch of expensive suits or wet-behind-the-ears juniors. All intended to deliver innovative, tailor-made solutions to complex marketing problems. Sure, I've won a boatload of national and international awards for creative excellence. But that was then. This is now. I'm just trying to write a few good stories, have as much fun as possible, and tell the truth. Hey, go ahead and visit By the way, I'm actively looking for copywriting and/or creative direction projects. So please get in touch.