Jim Rand
Senior Advisor at Hubkonnect
Based in North Port, United States
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Seniority
Staff
Department
General Business & Management
Location
North Port
Industry
Software Development
Company size
19
Contact information
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j•••••••@hubkonnect.com
Phone
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Background
About Jim Rand
Jim Rand is a master of understanding local trading areas. As the former Sr. Vice-President, Global Data Insights and Development Chief for McDonald’s, he is one of the world’s most innovative leaders in trading area data. Jim developed and accelerated the use of local community insights to create data-driven marketing tactics. He created and launched the McDonald’s Center of Excellence in Real Estate Research, which built unique data sets used to optimize the selection of new real estate locations. Rand’s revolutionary data-driven approach to Local Store Marketing (LSM) evolved the QSR. He is an expert identifying site characteristics, customer insights, daypart optimization and tactic prioritization to drive consumers at the individual location level.
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