Jinu Peyeti
Senior Director - Audience, Insights and Measurement at Albertsons Media Collective
Based in Santa Clara, United States
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Seniority
Director
Department
Advertising & Marketing
Location
Santa Clara
Industry
Advertising Services
Company size
213
Contact information
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j•••••••@albertsonsmediacollective.com
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Background
About Jinu Peyeti
Analytics leader with 15+ years of marketing and product analytics experience. I have proven success in building analytics teams and developing strong cross-functional partnerships across the business. Deep industry expertise in incrementality testing, Attribution models, Full Funnel measurement, brand polling and several other aspects of Performance and Brand Analytics. Experience navigating complex and evolving regulatory and privacy changes like GDPR, CCPA, ITP etc. Looking for opportunities to build and grow a world-class measurement team that focuses on driving business impact while preserving user experience and privacy using cutting edge measurement techniques. I am deeply committed to fostering a collaborative, high impact, strengths-based culture in the teams that I build and lead. Specialties - Building teams and strengths-based People Management Cross-functional Stakeholder Management Marketing and Product Analytics Experimentation /Test and learn Media Mix Modeling Multi-touch attribution modeling Segmentation and Customer Intelligence
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